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Hacking the Human Mind by MichaelAaron Flicker and Richard Shotton A Song to Drown Rivers In my search for answersCategory: Business & Money Rating: 4. 8 5 Pages: 234 About Book: How did the world's best brands get so big? They had more than great products they hacked the human mind. This book reveals their secrets. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioral science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon
