When Principles Pay: Corporate Social Responsibility and the Bottom Line, Geoffrey Heal short stories The authors of the Freakonomics

The authors of the Freakonomics books on using data over emotion to answer questions have turned what theyve learned into a readable and practical toolkit for thinking smarter harder and different

Jack and Ma are prisoners

a coal and timber merchant

I had to work for the most difficult boss I'd ever met

When Principles Pay: Corporate Social Responsibility and the Bottom Line, Geoffrey Heal short stories The authors of the FreakonomicsStories of predatory lending practices and the reckless destruction of the environment by greedy corporations dominate the news, suggesting that, in business, ethics and profit are incompatible pursuits. Yet some of the worst lenders are now bankrupt, and Toyota has enjoyed phenomenal success by positioning itself as the green car company par excellence. These trends suggest that antisocial corporate behavior has its costs, especially in terms of the