The New Normal: Building NA Drinks Into the DNA of Your Bar Program ($5,300) CAP / TOTC presence we will bring together

presence we will bring together key players from MICHELIN-starred restaurants and cocktail programs to educate bartenders on the techniques and philosophies that drive a successful Michelin kitchen and integrated beverage programming – with a spotlight on menu-pairing and holistic spirits/cocktail integration

New for 2026

the eight (8) industry leaders selected to shape Tales 2026 Education in either July 2026 or February 2027

drawing on her deep technical knowledge and experience with diverse global markets to reveal how these whiskies truly perform on a world stage

The New Normal: Building NA Drinks Into the DNA of Your Bar Program ($5,300) CAP / TOTC presence we will bring togetherTo sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page. Nonalcoholic beverages are way beyond a passing trend to be accommodated; they're a menu pillar to be engineered. This panel reframes NA programming as an essential expression of a bar's identity and craft, offering a