Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter wood It may mean the difference

It may mean the difference between egg on her face and a coroner’s tag on her toe

Willie Lincoln finds himself in a strange purgatory where ghosts mingle

distinctive birthmark … and even though David and Rachel realize it can’t be

I look down at our fists

Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter wood It may mean the differenceWhy do so many global strategies faildespite companies powerful brands and other border crossing advantages? Seduced by market size, the illusion of a borderless, flat world, and the allure of similarities, firms launch one size fits all strategies. But cross border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activityincluding direct investment, tourism, and communicationhappens