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written by a recent Harvard alumnus
learn spells and incantations
a fiercely independent lawyer and activist
but his half-brother
Brand Mysticism crash and burn written by a recent HarvardAn irreverent and wide ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendricks Gin and Sailor Jerry Rum and the guy who made cheap beer standbys like Narragansett and Miller High Life cool again. Through his work in advertising and
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