In terms of appeal, almost half of US GLP-1 users (45%) express some switching preference: for lighter or better-for-you versions of beer and wine, for zero- or low-alcohol versions of their favourites, or for premium quality versions of their favourite drinks now that less is more. Callum Saunders, planning director at brand activation agency Zeal, which works with global brands including Nestl, Carlsberg, and Britvic, is equally upbeat
Route of Administration Insights Why did the parenteral segment dominate the obesity GLP-1 market
In an eight-week, randomized, placebo-controlled trial that included 46 menopausal women being treated with citalopram (Celexa), the addition of vitex (equivalent of 1,000 mg dried vitex berry daily) plus black cumin ( Nigella sativa , 500 mg ground seeds daily) to treatment resulted in greater improvements in hot flashes and physical and psychosocial functioning compared with placebo
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